One day last week, I was trying to upgrade my electronics collection in my apartment. I decided to go online and search for electronic products from sellers around my area. I searched on google, saw some advertising and classified websites, I clicked on the category of my choice and I met a lot of populated with blurred, unattractive photos of these sellers’ products, most likely shot by the owner using their Phones. It felt lazy, uninspired, and careless.
Next door to a popular e-commerce website. Bouncing on their site, i was inspired and ready to take my time to choose just because of the way their product images. It was clear with good angles and i just couldn’t get enough
Guess where I bought my electronic device from? No contest: I joined the ranks of millions of customers who’ve been served by this guys
Now, the local sellers’ page on those advertising sites may have had better products and — certainly — price options. It could’ve been some of the best experience for me with those sellers, but the marketing photos didn’t communicate whether the product was good or interesting. They were poorly lit, shot from a bad angle, and weren’t even print quality. So I spent my money elsewhere.
Good Property Ads Photos Are Good Properties
A good property Ad photo is all about communicating the value of these properties to the customer. Unfortunately, many real estate developers and mostly agents don’t understand the importance of good property photos and how the right styling and consistent imagery can help them not only convey quality, but also help them successfully tell their property story and create attention to their products.
We are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement, having good marketing photos is more important than ever before. Just look at some of the recent statistics around imagery and audience engagement:
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
Get Your Customers’ Attention — and Keep It
Good property photos are far more likely to engage your audience than description alone, especially if the images are for expensive properties. You get one opportunity to engage your viewers, so make sure your property images are well-designed and provides them with a clear understanding of your offering..
Dare to Be Different
For a layperson, viewing imagery of a house is like stepping into another world full of imaginations and plans on how the house is going to look like whenever he or she packs in. If I’m making it sound different, that’s because it is, or can be when shot with the right camera, composition, and contrast. Just look at the beautiful photography that comes from magazines advertising houses. Don’t they look nice and attractive to you?
Make Sure Your Property Photos tell a Relevant Story
Your property Ads photos/images should be more than just a picture to your clients. It should tell the property story. it should show how people are going to look like when they move in. This allows users to access the narrative associated with your properties. Be diligent and aggressive in making sure all the images fit your property story, otherwise they should never have been uploaded.
Gets you more Leads.
When your property photos are professional, custom, and consistent, they will deepen customer engagement, create value in the eyes of your customers, and build for you a unique type of brand no other person has. While many other real estate agents and developers are still have difficulty getting their property ads monetized, great property Ads photos are an investment that pays for itself tenfold when done with care and precision.